Our Story

Share Memories, Share Ireland.

SIAR meaning “West” or Westward” in Irish, is a range of contemporary photographic prints of Ireland founded in 2019 by husband and wife team, Gary and Aoife.

SIAR Photography arises from looking at the Irish landscape and culture in a unique way, with a local perspective, portraying the environment, Irish culture and heritage along with landscape photographic shots. 

SIAR Photography offers over 100 original photographs by Gary, with each print printed, packaged and sold from our studio in County Clare on the Wild Atlantic Way. We also offer greeting cards, notebooks, postcards, an annual calendar and collaborated with a local candle producer to create our first candle Trá, a scent inspired by the Irish beach and coastline. Our SIAR Gift Sets bundle a number of our products to help with gift shopping. 

In 2019 SIAR Photography was a Finalist in the County Clare Round of Ireland’s Best Young Entrepreneur in the Best Business Idea category and in 2020 a Finalist in the Clare Final of the National Enterprise Awards. In 2021 SIAR Photography was a Finalist in the Home category of the Irish Made Awards and in 2022, three of our prints were shortlisted for 'The Edit' Showcase Awards at Showcase Ireland.

Even more on the SIAR Photography story here.

How to pronounce SIAR!


Meet SIAR: Gary 

Gary Collins is a photographer based in Ennis, County Clare.

Gary's photography story began thanks to his career as a world-champion and professional Irish dancer, touring the world with Michael Flatley’s Lord of the Dance. Dancing shoes on and camera in hand he began documenting the landscapes and cultures of his travels. On returning to Ireland he trained and worked as an Accountant, working both in local practice and the international entertainment industry before founding Gary Collins Photography in 2014.

Gary co-founded SIAR Photography in 2019, with his now wife Aoife, to continue his passion for photographing Ireland. 


Meet SIAR: Aoife

Aoife Lenihan is a Brand and Digital Marketing Professional who Co-founded SIAR Photography with Gary.

Aoife’s career to date includes experience both in academia and industry, unified by her keen interest in all things digital. Aoife holds a PhD in Digital Media and Applied Linguistics and worked as a lecturer and researcher at the University of Limerick; she also has 5+ years’ experience working in marketing across a variety of industries.  

With a personal passion for small business and Irish design, Aoife brings her experience in brand and marketing to SIAR Photography, looking after our ecommerce platform, digital and social media marketing and identifying opportunities for our brand and products. Aoife is proud to be a Finalist in the Emerging Businesswomen category of the Network Ireland Limerick, Businesswomen of the Year Awards 2022.


Our Prints

All prints are original photographs captured by Gary Collins. 

SIAR Photography prints are presented in a contemporary, poster-like finish. We use a textured 250gsm matt paper to bring the colours and textures of the photos as true to eye as possible. We also use modern border styles and our prints are not mounted to achieve a contemporary presentation. These print choices give SIAR Photography prints a distinct, unique look.

Each print is titled by Gary, with the story behind SIAR included with each. All our prints are printed, packaged, framed and put in the post by Aoife and Gary, with help from Rua, the office cat. 


Irish Made

Being Irish made is central to SIAR Photography. The frames we use are made by a supplier in West Cork who hand finishes each frame. The print paper and packaging material used, all environmentally sustainable, are sourced from suppliers in Dublin. Accompanying each print, our point-of-sale materials, were developed with our designer in Tipperary and are printed locally in Ennis. 



SIAR is focused on becoming a sustainable business. The inspiration for our products comes from the beauty of the environment we find ourselves in and we aim to play our part in protecting that. Here are a few of the steps we have taken to be environmentally conscious: 

  • Both our print paper and wood profile frames are sourced from sustainably farmed FSC certified trees.
  • The backing boards that accompany our unframed prints are fully recyclable and our protective sleeves are corn based plastic and 100% compostable.
  • The majority of our packaging for postage is recyclable: including our packing tape, postage boxes and POS cards. 
  • We engage with An Post and DPD for delivery, who have both given commitments to zero-carbon emission delivery within Ireland.
We look forward to continuing our sustainability journey as we develop as a business.